what shaving has to do with the web

i have come to realize that my crazy naming ideas don't always make sense outside my own brain, so i thought i should probably start explaining them. what better place than in my blog, i thought...so i guess i'll start with that one.

what is 'occam's razor'?

for those of you who can't be bothered to look it up on Wikipedia, occam's razor is a principle attributed to a 14th century logician and friar (William of Ockham/Occam). in his principle, friar william tells us that the explanation of a phenomenon should make as few assumptions as possible. that is to say he tells us that 'all things being equal, the simplest solution is the best one'.

so what does this have to do with the web or this blog?

well, first let me say that the terminology 'occam's razor' is most commonly used in scientific circles regarding theories, not marketing instructional documents. but, for those of us who didn't get a bachelor's degree in a science field, many of the technologies we encounter with the web are about as close to scientific theory as we ever want to get. so, for us, use of the term does apply.

what does it have to do with the web? well, everything. you see, by its nature, the web evolved to be a way to enhance our communication globally. it allows us to exchange information worldwide to help share our experiences, expand our knowledge, delve into deeper questions and problems and ultimately....

confuse the heck out of most us!

i am truly amazed each day at what we are able to accomplish due to this medium. but at the same time as i marvel at what it provides, i realize how much it leaves many of us, especially those who DO NOT work in it for a living, confused and irritated. HOW can it help me grow my business? WHERE do i go for answers? WHAT am i supposed to do with all this technology?

occam's razor is here to help cut through the confusion of the technology, the gimmicks and the questions that we have as small business owners and help figure out what to do to use the web to grow our businesses. now, while i fully realize that i stray off topic from time to time and speak about general marketing or running your business, not just the web, in essence, the blog does strive to reach the same basic goal: cutting through the mental or technological clutter to help make better business decisions and using our marketing dollars more wisely.

i've always believed that the best marketing was the simplest. whether online or offline, it's the simplest ideas that have the most impact. remember that, and you might be surprised at how well it works for you.